According to AdWeek, I should start practicing my "Eureka!!!"'s. I just read an interesting article about how advertisers are doing more and more product development- even going as far as starting their own brands.

I got excited about this because just last week Donny and I pitched an idea for Nescafe for teeth-whitening coffee. I'm pretty sure we prefaced the idea with "We don't know if this has ever been done before or how it would even work, or if the science is available or anything but..." To which our teacher, Matt Burgess, replied:

"All the really good ideas always start with that preface - we don't know if this has ever been done before or how this would even work but..."

That's how you know you came up with a really unique, wild idea.