Yutaka Sucks. These Boots Don't Suck.



Ok, so our Brands & Branding teacher Matt Burgess (a copywriter at Olson) had showed us Yutaka Tsujino's infamous website, hilariously called www.yutakasucks.com. He's this badass copywriter from Japan, who got famous here at CP&B. Ballsy is another word that I think describes him quite accurately. Obviously, anyone whose portfolio website says that they suck is confident in their non-sucking. As someone who ALWAYS feels like they suck (and each ad or design is just a matter of how bad it sucks), I admire his confidence and sense of humor. He must actually believe he doesn't suck - weird...Anyway, Adfreak wrote a post about him today and his new job at Creature in Seattle. One day I hope to also "totally suck" and get a decent job.

In other news, I think these boots are pretty friggin sweet.

1 comments:

z said...

Haha. Those look like your galoshes.