"Why didn't I think of that!?" I muttered to myself when I found this bomb-diggity (yes, I just wrote bomb-diggity) outdoor campaign for Domino's pizza, running in the Netherlands. The pizza company installed white doors, doorbells and delivery phone numbers in parks and other outdoor areas.





This article makes a good point saying, "...it's a great idea not only because of the conversation value the campaign creates, but also because of how it unbinds the delivery address from a typical pizza destination -- a home or an office; something taxi cab companies could use as well."

Anyone know which Euro agency did this???